Privacy Policy

This website is operated by Unwrapped AB.
We are committed to protecting your privacy while providing insights to improve our services.

What is collected

Analytics Data

We use Umami analytics to understand how our website is used. This service:

  • Does not use cookies or collect personally identifiable data
  • Collects anonymous usage metrics such as page views, referrers, device type, and browser
  • Does not store IP addresses or create user profiles

Account and Payment Data

If you create an account or make a purchase, this is handled by Polar.sh.
All customer information, billing details, and account data are processed securely by Polar according to their own Privacy Policy.

Why it is collected

Analytics data is collected based on our legitimate business interest to:

  • Understand how visitors use our website
  • Improve site performance and user experience
  • Analyze which content and features are most valuable
  • Make data-driven decisions about site improvements
  • Analytics: Legitimate interest (anonymous, cookie-free tracking)
  • Account/Payments: Contract performance and legal compliance

Who has access

  • Umami: Processes anonymous analytics data on our behalf according to their Privacy Policy
  • Polar.sh: Handles all customer and payment data according to their privacy policy
  • No personal data is sold to third parties

Data retention

  • Analytics data: Aggregated and anonymized; no personal data is stored
  • Account data: Retained as long as you maintain an account, or as required by law

Your rights

Under GDPR, you have the right to:

  • Access your personal data
  • Rectify incorrect information
  • Delete your data (right to be forgotten)
  • Object to processing based on legitimate interest
  • Data portability for account information

Opting out of analytics

Since Umami does not use cookies or store personal data, no opt-out is required.
However, you may contact us if you wish to verify or delete any data related to your account or purchases.

International transfers

Analytics data may be processed by Umami servers located in the EU or other regions under GDPR-compliant safeguards.

Contact

For questions about this policy or to exercise your rights:
Unwrapped AB
Åland Islands
Email: michael @ lexingtonthemes.com

This policy was last updated: October 2025